As a U.A.E-raised-Persian, Ava has constantly been exposed to Middle-Eastern culture, architecture and art, an environment that has fueled the inspiration behind her designs.
Ava started her line, Hâshé, at the age of 19, in June 2010. Initially carrying custom-made clutches, the label has expanded to include women’s wear and most recently hats. Hâshé’s high-end Ready-to-Wear apparel line exhibits a modern spin on old-world elegance. Additionally, Hâshé’s hand-made clutches each possesses its own unique geometric shape and design with stones, studs, and vintage brooches. Ava’s iconic “Envelope clutches” has met with great interest since their introduction and has ever since become a signature piece of her clutch collections.
In 2012, Sponsored by Moët & Chandon, Ava showcased her first clothing collection in Boston at Cure lounge, Boston. Same year she was awarded “The Best Upcoming Fashion Designer in New England”. She has ever since featured her designs in numerous fashion shows in cities around the globe.
In 2013, Ava launched her line in Dubai, U.A.E to give back to the community she
owes her inspirations to. Hâshé is currently based in Dubai, U.A.E and expanding worldwide.
“SIX UP-AND COMING DESIGNERSARE SET TO CHANGE THE FACE OF REGIONAL FASHION”
“THE HOMEGROWN HÂSHÈ IS ON OUR HOTLIST”
“FOR HER DEBUT ON THE FASHION FORWARD RUNWAY, AVA HASHEMI STARTED OUT ON A STRONG NOTE.”
“HÂSHÉ TACKELED TRADITIONAL MENSWEAR, INTO ELEGANT, FEMININE SHAPES.”
“AVA HASHEMI TOOK HER TURN TO PRESENT THIS WEEKEND, SHOWING A UNIQUE COLLECTION ON SATURDAY, WHICH FEATURED A STRONG EDIT OF TAILORING SPUN ON ITS HEAD.”
GRAZIA MIDDLE EAST
“EVERY DETAIL, DOWN TO THE FASTENINGS ARE DESIGNED FOR THE MODERN WOMEN”
“THOUGHFULL, ENDURING AND REFINED; THREE WORDS THAT SUM UP BOTH THE DESIGNER AND HER WORK”
“HER COLLECTIONS ENVOKE EMOTION AND UNDERSTANDING. AVA HASHEMI IS A DESIGNER WHO MOVES IN HER OWN TIME AND OFFERS NOTHING LESS THAN FLAWLESS WHEN DOING SO”
“HASHEMI DEMONSTRATED THAT HERS IS A LABEL WORTH WATCHING. THOUGH SHE NAMED THIS COLLECTION “SILENCE,” IT INCIDENTALLY MADE ENOUGH NOISE FOR THIS EDITOR TO SIT UP AND TAKE NOTICE.”